Have you been pounding yourself out, just engaging in the regular buying and selling, attaining to orders, and you are still working hard to build a brand?
Today, you will learn 3 authentic reasons why you need a logo and the secrets of building powerful a brand with a logo.
Represent your business values
Our logo represents its core business values. It is a simple percentage sign with two gears. The percentage sign shows our design to help businesses grow and the gear is the strategies we have put in place to attain that goal.
Is your business trying to maintain values within and out of its environment, but the effort is not paying off?
In this case, you need a strong logo that will help build stories about your business experiences and the values it has built in the process.
Creates a good first impression
“Logos have a powerful psychological impact on customers”. Since today’s world is based on appearance and we are easily attracted to beautiful things around us, a good logo has the power to attract desired customers and tell impressive stories about your brand first hand.
Additionally, owning a logo will influence your customer’s judgment positively about your product and services.
It gives a face to a business
It is scaring, to see a human without a face! It’s quite easy to determine, the happiness, joy, innocence, seriousness, sadness and bitterness, all on a face. What business face, do you own?
A logo is the face of a business, product or service
However, when you picture business in your mind, you often visualize the logo, be it golden arches of outstanding fast food business, or the apple with a bite out of it, representing one of my favourite technological brand in the world. Likewise, when you see a logo you are familiar with, such as Nike, FILA, Amazon and Microsoft, you immediately associate it with the experiences you’ve had with those brands.
A good logo preserves your business face in the minds of your customers.
Establishes instant brand recognition
When you see an apple bite out of it, which company comes to mind? Or four separate skewed square? Owning a good design logo will be simple, attract, memorable and help your customers remember your brand without difficulties.
Finally, as a business owner, you need to own a logo, not just as an art, but a powerful strategic business tool, which differentiates your brand from your competitors. Stand out, own a logo today!
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